[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.satose.cz\/online-marketing-co-to-je-a-kolik-vydelava\/#Article","mainEntityOfPage":"https:\/\/www.satose.cz\/online-marketing-co-to-je-a-kolik-vydelava\/","headline":"Online marketing: co to je a kolik vyd\u011bl\u00e1v\u00e1?","name":"Online marketing: co to je a kolik vyd\u011bl\u00e1v\u00e1?","description":"Vysok\u00e1 efektivita, modern\u00ed p\u0159\u00edstup a vysok\u00e9 zisky. Tohle v\u0161echno se t\u00fdk\u00e1 online marketingu. D\u00edky tomu, \u017ee je v\u011bt\u0161ina z n\u00e1s ka\u017ed\u00fd den na internetu, p\u0159esouv\u00e1 se tam pochopiteln\u011b tak\u00e9 podstatn\u00e1 \u010d\u00e1st reklamy. Najdete tam t\u00e9m\u011b\u0159 v\u0161echny firmy, produkty i slu\u017eby. Napadlo v\u00e1s ale n\u011bkdy, \u017ee za t\u00edm obrovsk\u00fdm mno\u017estv\u00edm obsahu mus\u00ed tak\u00e9 n\u011bkdo st\u00e1t?   Jednoduch\u00e1...","datePublished":"2019-10-14","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.satose.cz\/author\/#Person","name":"","url":"https:\/\/www.satose.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"satose.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.satose.cz\/wp-content\/uploads\/img_a357718_w3664_t1572164889.jpg","url":"https:\/\/www.satose.cz\/wp-content\/uploads\/img_a357718_w3664_t1572164889.jpg","height":0,"width":0},"url":"https:\/\/www.satose.cz\/online-marketing-co-to-je-a-kolik-vydelava\/","about":["Www"],"wordCount":462,"articleBody":"Vysok\u00e1 efektivita, modern\u00ed p\u0159\u00edstup a vysok\u00e9 zisky. Tohle v\u0161echno se t\u00fdk\u00e1 online marketingu. D\u00edky tomu, \u017ee je v\u011bt\u0161ina z n\u00e1s ka\u017ed\u00fd den na internetu, p\u0159esouv\u00e1 se tam pochopiteln\u011b tak\u00e9 podstatn\u00e1 \u010d\u00e1st reklamy. Najdete tam t\u00e9m\u011b\u0159 v\u0161echny firmy, produkty i slu\u017eby. Napadlo v\u00e1s ale n\u011bkdy, \u017ee za t\u00edm obrovsk\u00fdm mno\u017estv\u00edm obsahu mus\u00ed tak\u00e9 n\u011bkdo st\u00e1t? \tJednoduch\u00e1 definiceVelmi snadno \u0159e\u010deno, jedn\u00e1 se o marketingov\u00fd mix \u010dinnost\u00ed, kter\u00e9 jsou prov\u00e1d\u011bny v online prost\u0159ed\u00ed. A stejn\u011b jako u b\u011b\u017en\u00e9 propagace je hlavn\u00edm c\u00edlem zv\u00fd\u0161en\u00ed prodeje produkt\u016f a slu\u017eeb dan\u00e9 firmy. Odborn\u00edci aktivn\u011b pracuj\u00ed s konverzemi, reportingem a roz\u0161i\u0159ov\u00e1n\u00edm brandu. Sou\u010d\u00e1st\u00ed je ale tak\u00e9 vyu\u017eit\u00ed kreativity \u010di psychologie obchodu. \tMnoho n\u00e1stroj\u016f na v\u00fdb\u011brVariant je mnoho. N\u011bkter\u00e9 z nich jsou ve form\u011b p\u0159ipraven\u00fdch n\u00e1stroj\u016f jako je Sklik, Google Ads apod. Stejn\u011b tak ale lze vyu\u017e\u00edt tak\u00e9 \u010dinnost\u00ed jako e-mailing, SEO, PPC, soci\u00e1ln\u00ed s\u00edt\u011b, linkbuilding a mnoho dal\u0161\u00edch. Z\u00e1le\u017e\u00ed pouze na tom, zda propagujete web, blog \u010di e-shop. \tNa koho se obr\u00e1tit?Zlat\u00fdm pravidlem je, \u017ee pokud nejste ochotni se o propagaci pravideln\u011b vzd\u011bl\u00e1vat, nem\u00e1te na to dostatek \u010dasu a schopnost\u00ed, ned\u011blejte ho sami! Rad\u011bji po\u017e\u00e1dejte o pomoc odborn\u00edka, kter\u00fd se tomu bude naplno v\u011bnovat a skute\u010dn\u011b v\u00ed, o \u010dem mluv\u00ed. Vyhledat m\u016f\u017eete jednotlivce, kter\u00fd se bude spr\u00e1vou webu i soci\u00e1ln\u00edch s\u00edt\u00ed zab\u00fdvat, anebo najmout p\u0159\u00edmo agenturu. Ta tak\u00e9 v\u0161e pokryje. \tNeuv\u011b\u0159iteln\u011b vysok\u00e9 platyNe\u017e se pod\u00edv\u00e1me na to, kolik berou odborn\u00edci v e-commerce, mus\u00edme si ujasnit jednu v\u011bc. V\u011bt\u0161ina z nich nepracuje pouze pro jednu spole\u010dnost. Jejich mzda se v\u011bt\u0161inou skl\u00e1d\u00e1 od n\u011bkolika zam\u011bstnavatel\u016f. Nav\u00edc v\u011b\u0159te, \u017ee se jedn\u00e1 skute\u010dn\u011b o hodn\u011b pr\u00e1ce, kter\u00e1 zabere spoustu hodin ka\u017ed\u00fd den. A mnoho z nich pracuje i b\u011bhem v\u00edkend\u016f a sv\u00e1tk\u016f. Mzda marketingov\u00e9ho specialisty se pohybuje kolem 40 tis\u00edc korun za m\u011bs\u00edc. PPC specialista m\u00e1 kr\u00e1sn\u00fdch 35 tis\u00edc korun. SEO specialist\u00e9 si mohou p\u0159ij\u00edt i na 30 tis\u00edc korun. Nejl\u00e9pe jsou na tom ale v\u00fdvoj\u00e1\u0159i (UX), kte\u0159\u00ed se py\u0161n\u00ed pr\u016fm\u011brn\u00fdm platem 55 tis\u00edc m\u011bs\u00ed\u010dn\u011b. Tato \u010d\u00edsla samoz\u0159ejm\u011b neplat\u00ed pro ka\u017ed\u00e9ho. Hodn\u011b z\u00e1le\u017e\u00ed na tom, kolik maj\u00ed zam\u011bstnavatel\u016f, na velikosti firmy i d\u00e9lce praxe.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online marketing: co to je a kolik vyd\u011bl\u00e1v\u00e1?","item":"https:\/\/www.satose.cz\/online-marketing-co-to-je-a-kolik-vydelava\/#breadcrumbitem"}]}]